Can counterfeiters tell us about a product’s demand? Low interest in making fake smart watches

Wearable tech is being pushed this year by companies such as Apple and Samsung. Most consumers in polls and popular opinion already believe there is no use for these wearable smart watches, just as most thought Google Glasses were pointless. What do counterfeiters think? It turns out they do not think highly of these watches in terms of demand and as a result are not producing much counterfeits.

While most brand owners will tell you counterfeits and fakes can only hurt their business, they do admit that being copied means you are doing something right. Being copied in a way is a compliment, a sign that you are on the right path. With counterfeiters turning down wearable tech,what does this mean for companies such as Samsung. Is their product a bust?

From CNN

“There are no copies for sale. Only originals,” said the managing director of wholesale company that specializes in mobile electronic devices in Shenzhen, a factory town in China’s southern Pearl River Delta region.

“Maybe we’ll have them (fakes) in a few months. I don’t know, interest is low.”

A visit to the shops of Shenzhen’s Huaqiangbei commercial district — a tightly packed group of malls surrounded by high rises that form the epicenter of China’s trade in electronic knock-offs — suggests demand for Samsung’s smart watch is ice-cold.

“You won’t find any copies of the smart watch here. I’ve never seen or heard of any,” said a young man who was busy shipping off boxes, that he said were filled with counterfeit mobile phones, at a local logistics center.

“Thinking about it, I’ve never even seen anyone wear one,” he added.

Perhaps the counterfeiters are wrong. Maybe the smart watches are the next big thing. I personally would not buy one, or know anyone who I would want to gift one too. I felt the same way with Google Glasses. But I have no use for them. Many certain jobs would like these smart watches such as the Samsung Gear and the coming iWatch. I see runners use tech to see their hard beat and how far they ran. Time will tell if these products become popular.

Alf Rehn, who works at Akademi University calls a lack of demand by counterfeiters a serious warning signal.

“Piracy is all about benefiting from buzz — create something good enough that looks like the real deal, and make money off those who are not willing or able to pay for the authentic item but who still want to be ‘with it.’

“Without the buzz, there’s no need for the counterfeit, and it seems like Samsung’s smart watch hasn’t quite gotten the buzz going.

“This doesn’t mean that the Galaxy smart watch is a complete bust,rather that it primarily speaks to a small group of gadget enthusiasts who will pay to get the real deal, rather than to the mass market.

“So this isn’t necessarily a disaster for Samsung, but definitively a serious warning signal as the Shenzhen crowd is the bellwether for electronics consumption.”

It’s not uncommon for top-selling products to be on the market before launch of the original; there were pirated iPhone-lookalikes on the market months before the first iPhone launched, Rehn added.

Likewise, unpopular products are unceremoniously dropped by pirates who simply cannot afford to get stuck with the inventory; there are stories about how new Nokia models basically were discontinued by counterfeiters before the genuine article even made it to market, according to Rehn.

So what do you think? Drop a comment on what you think will happen. Will smart watches and glasses become a common thing to see?

I feel as more tech like these watches are being pushed, there will be a push back from consumers.



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