How counterfeits can destroy brand image on a large scale. 75% of Aston Martin cars recalled because of counterfeit parts

Here is a clear example of how counterfeits can damage a brand and lead to a major recall. The car industry has a lot of counterfeit parts being sold. From shrapnel exploding airbags, to fake tires, the list can go on and on.

This is perhaps one of the biggest recalls ever due to counterfeits. It was all caused by a shady supplier who sold Aston fake parts used when manufacturing the cars. It was not a simple part that was fake, but a very important part, the accelerator petal arm. These fake products can lead to a crash as the petal can break. Counterfeits are always inferior in quality then the real one.

Aston Martin expanded a recall on Wednesday to cover most of its sports cars built since late 2007 after discovering a Chinese sub-supplier was using counterfeit plastic material in a part supplied to the British luxury sports carmaker.

Owned by Kuwaiti and private equity investors, Aston Martin said it would now recall 17,590 cars, including all of its left-hand drive models built since November 2007 and all right-hand drive models built since May 2012.
That affects about 75 percent of all vehicles built in that period, a spokeswoman said. Its Vanquish model is not affected.

Aston Martin found that Shenzhen Kexiang Mould Tool Co Limited, a Chinese subcontractor that moulds the affected accelerator pedal arms, was using counterfeit DuPont plastic material, according to documents filed with the U.S. National Highway Traffic Safety Administration.

The material was supplied by Synthetic Plastic Raw Material Co Ltd of Dongguan, according to the documents.

The cars are being recalled from model years 2008 through 2014 because the accelerator pedal arm may break, increasing the risk of a crash, according to the NHTSA documents. The engine would return to idle and the driver would be unable to maintain or increase speed, according to the documents.

Luckily, at the time of this post, no one has been hurt by these counterfeit parts. Well, Aston Martin was hurt.

This was such a major problem that the company is now shifting the product of the pedal to the UK by the end of 2014. Currently it is in China.

I sure love buying expensive cars that are mostly made in China!



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