You go to Alibaba and type in ‘Beats by Dre’. What do you get? No results related to the headphones. The same is true on all major Chinese wholesale sites. This was not so a few years back. Every Chinese site listed the headphones and they were easy to find. So are the listings for Beats gone or are they still there on Alibaba?
They are still there. All the counterfeiters did was change the tags and description so you can’t find it from search and they remove the brand image. Change the search wording a little, and all the listings are there. This is a common tactic to use. By removing a brand image, a seller can say they are not selling branded material.
Here are many examples of how this works. These are just some of the tactics counterfeiters use to hide from software, and to comply with Alibaba “policies”.
Example 1: Change the name and tags. I typed ‘headphones logo’ into alibaba.
Example 3: Type in ‘headphones brand’ on dhgate. Another seller removing the brand image, thus the seller can claim they are not selling Beats.
Example 4: From Aliexpress, which is owned by Alibaba. I typed in ‘designer headphones’.
Here are a bunch more results from aliexpress. Using the same keywords as above ie: headphones oem, headphones brand, headphones designer, etc… Blurring out the image.
Here are the reviews from the seller above. The Russian is translated as ‘very happy’
I could list these on and on. These are just some of the sellers that list. Go around Alibaba and send a message to any head phone seller, and they will sell Beats by Dre to you. Just because they do not list them, does not mean they do not sell them. These are highly popular headphones and as a result are heavily counterfeited. And easy to sell.
Take for example my blog post where I discuses how someone I knew made over $2,000 in profit selling fake Beats with less then 5 hours of work.