During his first term in office, I had thought Obama was truly signalling weakness both domestically and all over the world. He was the President of the United States, why was he always taking official photos of himself looking like a complete fool and opening himself to ridicule from the media?
Boy was I wrong. I have read the book “The Art of War”, by Sun Tzu about a dozen times during the course of my life, however I have not read it for years. While I was going through my book shelf I saw the title and decided to re-read it as the book works perfect for business as it does for war. While reading it, it hit me. Obama is a true master of deception and knows exactly what he is doing when it comes to the media. I am now a follower of his ways in regards of how he makes the media shape him.
Sun Tzu’s most famous quote from the book is “All warfare is based on deception”. And Obama took that to heart. Here is the best line from the book that describes him and Putin of Russia.
“Appear weak when you are strong, and strong when you are weak.” – Sun Tzu
Over in Russia, Vladimir Putin is following the same advise. If you have read my article about Putin being Forbes most powerful person in the world being a lie, you will see just how weak Russia and Putin are right now. However in Russia, Putin puts out photos of himself looking like a general badass and the strong leader that Russia needs to fight the west.
Barack Obama does the opposite. Every week there is a photo of him where you question how is this man the POTUS. But now I know that both leaders are just following Sun Tzu: to appear weak when strong, and strong when weak.
Here are some example of Putin looking strong and Obama weak. By the way, there are no photos online of Obama looking strong or Putin weak.
If you have not already, I highly recommend you read the “Art of War”. It is over 2000 years old, so it is in the public domain and you can download it for free online. Every line from the book is wisdom.